Mark Cuban's Advice to Fox & MySpace on Selling Content – Yes You Can
Mark Cuban's Advice to Fox & MySpace on Selling Content – Yes You Can « blog maverick
Mark Cuban has some interesting albeit unsolicited (as usual) advice for Rupert Murdoch on how he should better monetize his media empire.
Basically, he suggests:
- stop lining the pockets of news aggregators (i.e. newser.com) and block traffic that they send. The added revenue you're getting from the traffic they send pales in comparison to
- bundle online access to all of your news outlets (except WSJ) together with books, films, etc from other parts of your empire ... basically, pad the perceived value of the news outlets
- sell the bundles as a monthly subscription with a long term contract (>1 year)
- re: the WSJ - its really the only property you (Rupert) has worth selling ala cart since it can "move markets"
- finally, re: myspace - spend some money on your music division and tie up exclusives with certain bands ala Walmart to be the only retail outlet for the release.
He uses many more words but that's the jist of it.
Can't say I disagree with him, yet I really doubt it would work. Read it and tell me what you think.
On another note, and in the interest of full disclosure,** I was twice interviewed by Fox...
** here's a couple of videos from a year and a half ago when i was interviewed by Fox Business for yoonew.
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